“When I was trying to get pregnant, I felt like there were always babies in my face,” says Silicon Valley alum Halle Tecco, 35. Every pregnancy test or fertility tracker featured some cherubic newborn—or packaging dosed in nauseating hues of baby blue or pink, she recalls. That kind of sensitivity—or perhaps a more emotionally intelligent sensibility—is precisely what Tecco hopes to offer with Natalist, a new startup selling bundles of sleek and educational conception essentials.

 

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This toilet paper company wants you to give a crap. Who Gives A Crap sells sustainable toilet paper — and 50% of its profits go to charity to help build toilets and improve sanitation around the world. Their recycled line of paper, which makes up 70% of its sales, is made from old office books and school supplies. Their packaging is also recyclable and can be used for crafts of gift wrapping.

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The ciliary muscle has to work overtime to focus the eye against too-bright light, says Deobhakta. Fiddle with the brightness, position, and tilt of your screen to see whether it makes a difference in how your eyes feel. Antiglare eyewear may help reduce eyestrain in the office (try glasses from Felix Gray; shopfelixgray.com) as well as while driving (Maui Jim makes sport sunglasses with polarized lenses; mauijim.com).

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Rachio, the company that builds WiFi controllers for your garden sprinklers (think Nest Thermostat, but for watering your plants instead of heating your house), is back with a new one. They’ve also raised $10M in a Series B round.

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I was never big on the whole dating app scene when I was single. But hey, maybe that's because I never came across a real-life CELEBRITY on any of the dating apps I was on. Apparently, times are changin', and celebs are all over dating apps.

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I’m a total wimp when it comes to going to any type of doctor’s office. While I can appreciate the importance of doctors and totally agree that you should see yours regularly for check-ups, I try to put my appointments off as long as possible, especially my yearly gyno visit...

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